One of the biggest culprits of brand inconsistency resides in product descriptions and feature pages. This copywriting is especially notorious for being misaligned with your brand, and with one another, because they are extremely detailed and change often. See more Whether your content team is made up of two or 20, you’re inevitably going to end up with different writing styles. Having a range of voices is a good way to keep your audience interested, but there’s a fine line between an … See more Pop Quiz: If you need information, fast, where do you typically go to get it? We’re going to take a gamble and say that your answer was Google. People looking for information about your brand probably have the same train of … See more So your brand has an official Facebook, Twitter, Instagram, Snapchat, and -- wait a minute, what other social platforms are you on? With so many … See more Consider this scenario: Your sales team is communicating with a customer about a possible feature upgrade. Your support team is communicating with that same customer to help fix a bug. Meanwhile, you’re crafting the … See more WebMaking inconsistent or incomplete comparisons to competitors’ products and/or services; Using deceptive illustrations (e.g., a food item or product appears bigger than it is); …
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