Southwest Harbor Public Library - Public Relations
The Southwest Harbor Public Library needed a strategic public relations and marketing plan to create community awareness around its programming and collections. I developed and implemented a successful plan to build recognition and attendance.
Good public relations and marketing build trust with the community and donors. Program attendance not only increased, but fundraising efforts were augmented. Individual donors were emotionally invested in the library’s services and programs through stories told in the media. Institutional donors received social proof to accompany statistical data and frame the larger picture of the impact in the community.
Client: Southwest Harbor Public Library
Location: Southwest Harbor, Maine
Launch Date: 2009-2012
Services: developing strategic communications and marketing plan, copywriting, graphic design, social media management, website management, media relations, photography, event planning, public relations
What the client says: I would recommend Susannah to anyone because she was fun to work with and successful!