Crave Culture Events

Crave Culture Events is a diversity and multi-cultural event company wanting to upgrade their web presence. Like all relatively new businesses, they needed to leverage their current resources so that they can grow.

Crave Culture Events was in transition. Business owner Tricia Clarke had created the company three years before after a career as a journalist. She had bootstrapped her website and was now at a time in the business when she needed a more updated website.

Tricia wanted a more professional looking site. As many new business owners within the first few years of her business, taking the leap to design and build a fully custom site was not in her budget. Still she needed a mobile-responsive website that could capture leads and explain/show her offers. We worked together to find her a theme with the basic bones that could be customized with her branding and features. She also wanted to be able to manage the content of her site, but didn’t know a lot about WordPress. The challenge she faced was finding someone reliable and flexible who was willing to work within her budget.

Tricia says,

I really appreciate that Susannah was able to work within my budget as I know many web developers do not do that. Also, the tutorials she provided are an awesome resource. I also appreciated her warm, friendly and cooperative attitude. It was a pleasure working with her.

WordPress was an obvious choice since it is easy to add content. I vetted and installed a few key plugins to help extend the functionality of her theme, and custom coded a few additions to the site structure to improve the layout and install her branding as well as create a logical path through her site.

The client and I worked together closely to create a site for this stage in her business. Tricia says,

I liked that I was well informed through every step of the process and never once had to wonder what was happening with the project. The initial proposal was great to refer back to, and I liked that Susannah was willing to make several changes to make sure I was satisfied. Nothing was a problem for her and she always tried to find solutions to any issues. It was a pleasure working with her.

Client: Crave Culture Events

Location: Maryland, USA

Launch Date: July 2018

Duration: 2 weeks


Services: marketing strategy, web design and development, graphic design

Tech: WordPress

What the client says: I feel much more confident about promoting my service now because I have a more professional looking website.